INDUSTRY STALWART, NORTON FISHER, JOINS E & M BINDERY
We are delighted to announce that industry veteran Norton Fisher has joined E & M Bindery as Vice President, Director of Sales. Mr. Fisher brings with him a wealth of sales, estimating and customer service experience. Norton’s core responsibilities will be to service existing customers, develop new accounts, analyze market needs, identify new markets, implement strategic plans and strengthen E & M’s management team.

EMBOSSING - THE BASICS
Designers have long known that embossing adds eye-popping creative punch to many types of graphic arts projects. Help guide your customers through the embossing process.

1. BLIND EMBOSSING is when images are created by solely raising the level of paper.

2. REGISTERED EMBOSSING is when the raised paper level registers to printed images.

3. DEBOSSING is the opposite of embossing and features images lower than the paper.

4. Generally speaking, blind embossing tends to have a greater visual impact because it isn’t lost behind a myriad of color.

5. Thick uncoated stock (10-14pts.) permits deeper embossing than lighter coated stocks.

6. For uncoated stock, heat is often used to “polish” the embossed image and emphasize the raised contrast. However, heat cannot be applied to coated stock.

7. A word of caution: Consult with your finisher early during embossing job planning.

EMBOSSING DIES - ON THE LEVEL
Single-level embossing has neither beveled nor rounded images and is the least costly embossing option. The embossing die is created by an acid etch process, usually on a magnesium substrate, for projects of short- to medium-run lengths.

Multi-level embossing is needed when bevels, rounding or multi-dimensional effects are required. These dies are usually made from brass and are hand-sculptured by skilled engravers. Original dies vary in cost depending on the amount of work and detail involved. They can only be accurately priced when the engraver sees the art. In addition, plan for at least five to seven days lead time before your finisher even gets the die. The good news: Duplicate dies can be made quickly and inexpensively.